Meyer. Navy Cotton Trousers in the Roma Style
98% Cotton (ORGANIC) • 2% Elastane | 400gAbsolutely no chemical pesticides, artificial fertilisers or genetic modification are used in the organic cultivation of cotton. There are therefore no negative impacts on soils and bodies of water or flora and fauna, biodiversity is promoted. Healthier cultivation areas store moisture much more effectively, which significantly reduces water consumption. The fibres of the organic cotton have longer staples. This makes the resulting fabric longer-lasting and more durable. In addition, regional value creation means that the development of local economic communities is strengthened. In short, organic cotton is better for the land, agricultural workers and your well-being.
Made With 40% Less Water
A great deal of water is required for growing cotton – often in arid regions. Organic cotton is a resource-friendly alternative. Genetically modified plants requiring a large amount of water are thus banned. Organic cultivation takes place on a thicker humus layer, which is naturally better able to store moisture. In contrast, conventional irrigation methods lead to salination and erosion of the soil. Organic cultivation also protects against this with efficient drip irrigation. Overall, these effects reduce water consumption by 40%.
100% Climate Neutral Product
People around the world now agree that we urgently need to counteract human-induced climate change. This is why we have had the greenhouse gas emissions caused by our company’s activities measured and offset by purchasing a total of 19,875 climate protection certificates for 2020 and 2021. With these certificates, we are supporting a UN hydroelectric power project in Uganda. Greenhouse gases are distributed evenly in the atmosphere. As a result, it was set down in the Kyoto Protocol, which is binding under international law, to prevent emissions wherever the costs are most economical. Projects in emerging and developing countries also contribute towards improving the economic, social and ecological situation and help to achieve the United Nations Sustainability Goals. We have received the awards “climate-neutral company” and “climate-neutral products” for the offsetting of our greenhouse gases.
